张建强副教授

2018-10-19 阅读 2257

    张建强(1985—),博士、副教授,现任江苏师范大学传媒与影视学院副院长、硕士生导师。美国德克萨斯大学奥斯汀分校访问学者、江苏省“青蓝工程”优秀青年骨干教师。在国内外学术期刊上发表20余篇论文,担任国际、国内权威期刊的审稿专家。主持国家自然科学基金、教育部人文社会科学项目、江苏省高校哲学社会科学项目等多项课题。研究方向主要为互联网广告、媒体平台、定量营销等。为本科生和研究生开设《经济学概论》《应用统计学》《公共管理研究》等课程。

   

    代表作:
      1. Jianqiang Zhang, Xiuli He. (2018). Targeted advertising by asymmetric firms. Omega. Forthcoming.(SSCI、SCI,JCR一区)

     2. Jianqiang Zhang, Qingning Cao, Xiuli He. (2019). Contract and product quality in platform selling. European Journal of Operational Research, 272(3), 928-944.(SSCI、SCI,JCR一区)

     3. Jianqiang Zhang. (2016). The benefits of consumer rebates: A strategy for gray market deterrence. European Journal of Operational Research, 251(2), 509-521.(SSCI、SCI,JCR一区)

     4. Jianqiang Zhang, Qingning Cao, Xiaohang Yue. (2018). Target or not? Endogenous advertising strategy under competition. IEEE Transactions on Systems, Man, and Cybernetics: Systems. Forthcoming.(SCI,JCR一区)

     5. Jianqiang Zhang, Zhuping Liu, Raghunath Singh Rao. (2018). Flirting with the enemy: online competitor referral and entry-deterrence. Quantitative Marketing and Economics, 16(2), 209-249.(SSCI,JCR二区)

     6. Jianqiang Zhang, Zhuping Liu, Weijun Zhong. (2016). Attack and defend: the role of targeting in a distribution channel. Marketing Letters, 27(2), 375-386.(SSCI,JCR二区)

     7. Jianqiang Zhang, Weijun Zhong, Shue Mei. (2012). Competitive effects of informative advertising in distribution channels. Marketing Letters, 23(3), 561-584.(SSCI,JCR二区)

     8. Jianqiang Zhang, Qi Liang, Jian Huang. (2016). Forward advertising: A competitive analysis of new product preannouncement. Information Economics and Policy, 37(1), 3-12.(SSCI,JCR三区)、


       获得荣誉:
    1. 2014年度江苏省优秀博士学位论文

    2. 2017年入选江苏高校“青蓝工程”优秀青年骨干教师

    3. 2017年 Transportation Research Part E 审稿人突出贡献奖

   

       联系邮箱:jqzhang@jsnu.edu.cn